LinkedIn Groups used to be hot! Then they sort of fell by the wayside. I think what happened is everyone discovered the power of groups and jumped on the group bandwagon. Virtually overnight, every group I was in got hammered by people trying to hawk something in the group. Eventually the group died, was deleted, or just became a pitch fest. A lot of marketers, me included, quit using groups as one of the main engines of our marketing efforts. Well, I’ve got something important to say about LinkedIn groups.
It’s time to come back!
You can join as many groups as you like. Given that each group might have, oh let’s say, one thousand members, already fifty groups puts you in front of fifty thousand people potentially! That’s a lot of potential clients, or look at it this way, that’s a lot of people with whom you might want to connect.
There’s a lot you can do with groups. I love content marketing on LinkedIn, including different types of short videos as part of our social video marketing strategy. One of the big things I do to get more people into my world and my client’s world’s is to create and publish quality content, again with a growing use of growth hacking in combination with video. I publish this on LinkedIn pulse. After my content is published, I’ll write a short blurb about it and get the link to the article and then go to relevant groups and post my blurb there. I can triple the number of people who look at an article of mine just by doing that.
Another thing about groups that I love is that they’re very specific. If I want to focus my energies on a specific sub-niche, let’s use public speakers as an example, I can search for relevant groups, ask to join them, then when I’m in and can start the process of reaching out to the members and asking them to accept my connect request. By doing this, I can build a following in a very narrowly defined niche! Not only that, but I’m setting myself up to market to that niche through the group itself!
My personal tips:
- Join groups where potential customers are.
- Join groups where you can find potential partners.
- Join groups where your current customers are.
Well, this was the article with practical tips on your LinkedIn-strategy and LinkedIn-groups today. If you don’t want to miss any future article on LinkedIn and LinkedIn-marketing with practical tips I publish most of the time every Saturday or Sunday (Amsterdam time) for startups, scale-ups and corporates in Fintech, RegTech and LegalTech bookmark the category ‘LinkedIn marketing’ here.
Tony de Bree