Your LinkedIn profile is the central core of personal or professional LinkedIn marketing strategy. LinkedIn, after all, used to be not much more than a massive Chamber of Commerce meeting online. But it is now developing itself into a digital platform with more and more added value services like learning, search & recruitment, personal branding services and much more. And, you can look at your profile as a combination of your elevator pitch, your traditional business card all rolled into one as part of your personal profiling exercise. Get your profile right, and you’re in business. Get it wrong, and you might as well take your ball and go home.
In this article, I’d like to talk about four things you can do to make sure you have an exciting and dynamic LinkedIn profile that stands out from the others
1) Get a professional head shot.
No, you don’t need a glamour shot like an actor needs. But you do need a really nice, professional looking head shot. If you’re serious about marketing yourself, either for a job or for business, on LinkedIn, your profile picture is worth investing a little money in.
2) Sub part recommendations are almost as bad as bad recommendations. You get to choose whether to have a recommendation included in your profile. What I often see, though, is people who accept low quality recommendations, probably thinking a recommendation is better than nothing at all. No, it’s not! Yes, you need recommendations, but you don’t need limp, dishwater recommendations. You want your recommendations to be specific and exciting. How to get those? Well, if you know the person who wrote your recommendation, just ask them if they’d consider punching it up some with more specificity.
3) Writing your profile summary in third person.
This screams “dull, dull, dull!” It’s just weird to read someone’s profile summary in third person. It’s as if someone else wrote it, but we all know that the profile summary is written by the person whose face is on the account! Also, remember this. LinkedIn is a networking platform. What would you think if you were in a networking-meeting and someone started telling you about themselves but was talking in third person. He did this. She did that. Etc. Weird!
4) Providing proprietary information about former employers.
You should know better than to do the following, but just in case—don’t leak out proprietary information about your former company! Just don’t do it. If you want to make something public, an example of your work, a case study, etc., run that by your former employer and get their okay first. You’ll save yourself at least a nasty phone call or maybe even more grief!
Having a consistent personal branding strategy is part of module II of our digital leadership in Financial Services program that is popular now with former executives and senior managers (check it out here) because the challenge is to to differentiate yourself and your company from the rest.
Well, this was the article with practical tips on your LinkedIn-profile today. If you don’t want to miss any future article on LinkedIn and LinkedIn-marketing with practical tips I publish every Saturday or Sunday (Amsterdam time) for startups, scale-ups and corporates in Fintech, bookmark the category ‘LinkedIn marketing’ here.
Tony de Bree